In the past few months, some of India’s leading brands goes for a brand makeover. Major retail store Lifestyle and Shoppers Stop changed. Shoppers Stop now boldly says ‘Start something new’. The ‘Born tough’ tyre brand CEAT goes for a more streamlined logo and the poor rhino is nowhere around. Godrej group of companies, now has a dash of color in their font logo.

Indian bank Canara bank rebranded to a more upmarket color. Joining in, UTI Bank morphed from its old school logo to a more jazzy AXIS bank. I guess they felt the need to stand up to the competition of the multinational banks with an image makeover and a better brand positioning.

Has anyone thought about the AA in Anil Ambani’s Reliance logo. Think about it. Sometimes it could be that dying need to make the presence felt.