A few days back the whole tech world ignored Steve Ballmer’s exuberance and stood in awe at the Microsoft Surface launch. In awe, because it something they hadn’t expect, they didn’t know how to react.
To compete with Apple in their own game, Microsoft instead of a spec bump, ramp up their own game – Redefine PC, yes the very PC Apple mocked in their series of ad. So during Surface launch, the spotlight was not on some insanely high resolution screen, processor, RAM or Gorilla glass but instead on a KEYBOARD and a flip KICKSTAND.
So that’s a 3mm TouchCover keyboard and a flip kickstand which flush collapse with the VaporMg casing. And of course, the OS Windows 8 just the bare minimal, a total opposite from the skeuomorphic Apple UI.
Struggling Blackberry might be right, when they say at one point in time, that soft keyboard (or touch keys) are not very good for typing. And accessories makers have already flooded the market with iPad keyboard without much success, just because iPad was never meant to replace THE PC (Personal Computer or Computing). And with Surface, the 3mm TouchCover keyboard is quite an ENABLER, not an accessory.
Microsoft Surface was not the first with keys, Asus Transformer tablet tried the keyboard way but Android just couldn’t lift the morale. Going by great reviews of Windows 8 and it’s user base, this might be Microsoft’s return ticket to lost glory.
In recent times, without the rockstar aurora of Steve Jobs’ reality distortion field, Apple seems to be blurring the thin line between a Mac Air and the Next Gen Mac Pro. Microsoft has taken a leaf from Apple and get both the hardware and software together with Surface.
Yesterday 6/21/2012, when Microsoft announce Windows 8 Phone, many crib that people who’d already bought Windows phone will not be able to upgrade to Windows 8. But what’s noteworthy is, Windows 7 platform was from a bygone era when bellbottoms were in vogue and Bill Gates was not into philanthropy (might be wrong about the philanthropy ;) don’t sue me). And to ramp up the game, Microsoft needed to rethink to survive.
I’m not an Apple hater, actually an admirer and Steve Ballmer didn’t sponsor this blog , thought I would have written longer if they’d sponsored :P But I like to watch someone take on the mighty Goliath (Apple) in their own game, after all racing improves the breed.
My only wish for Microsoft, is not to launch too many variant and kick the very daylight out of the decision making grey matter, from simple consumer like myself.
Now coming back to the Surface, what remains to be seen is – did Surface only scratch the surface or can Microsoft beat Apple with a keyboard? But whoever wins, Design Triumphs!